October 22, 2014
Tim Hortons guests and restaurant owners raised a record $5.3-plus million in support of local charities during the annual Tim Hortons Smile Cookie campaign. For one week, Tim Hortons guests could purchase a chocolate chunk Smile Cookies for $1, with all proceeds supporting community charities, hospitals and programs across Canada.
According to a news release, more than 500 charities are supported each year through the campaign .
"Once again Tim Hortons generous guests and restaurant owners came together and showed just how powerful a smile can be," VP of Marketing David McMullen said in the release. "Year after year, it's amazing how the Smile Cookie campaign continues to grow, raising the much needed funds to support local communities across Canada."