News

Tim Hortons signs on as title sponsor of TSN's That's Hockey

October 9, 2014

To celebrate the return of hockey season, Tim Hortons has introduced a lineup of new activities and sponsorships, anchored by the launch of TSN's Tim Hortons That's Hockey.

Tim Hortons' initiatives include sponsorship of the NHL and seven Canadian NHL teams and the Timbits Minor Hockey program, which exists throughout Canada. The brand also signed on as title sponsor of TSN's That's Hockey, a daily hockey news program.

"Hockey in Canada is a natural fit for Tim Hortons. Our history has an intrinsic connection with this sport – it is a part of our DNA, from our founder, NHL great, Tim Horton, to our presence in arenas, on jerseys and in the daily routines of Canadians that love and play this incredible game," CMO Peter Nowlan said in a news release. “We're proud of our hockey history and this new sponsorship of TSN's That's Hockey is the latest way we are able to bring news about the game and its biggest and brightest moments to Canadian fans."    

Now in its 18th season, the news program will officially be renamed Tim Hortons That's Hockey, just in time for the puck to drop for the 2014-15 NHL regular season.

As an extension of this partnership, Tim Hortons will work with That's Hockey to further highlight the Timbits Minor Hockey program throughout the year. The Timbits Sports Program began more than 30 years ago and has grown to support more than 300,000 young Canadian athletes each year, the release said.