News

Tim Hortons upgrades its bacon

March 13, 2013

Tim Hortons Cafe & Bake Shop is now offering new Thick Cut Hickory Smoked Bacon, available on any breakfast or lunch sandwich.

"We know our guests love and crave the taste of bacon, so we wanted to give them the best bacon we could. Our new Thick Cut Hickory Smoked bacon is thicker, more flavorful and completely versatile – it pairs beautifully with all our sandwiches," said Donna Finelli, vice president Marketing, Food, Tim Hortons.

The new Thick Cut Hickory Smoked Bacon will be served on any Hot Breakfast Sandwich or Bagel BELT ordered with bacon, as well as on the Turkey Bacon Club, BLT, Bacon, Tomato & Cheese Grilled Panini and the Flatbread Breakfast Panini varieties.

"Our Flatbread Breakfast Panini is yet another hot breakfast innovation that complements our morning coffee perfectly and continues our commitment to provide guests with a wide selection of high-quality, quick and convenient breakfast options," Finelli added. "The grill transforms this breakfast sandwich into something much more delicious."

Marketing support

To support the new offering, bacon fans can visit timsbaconmakesitbetter.com to watch and share a series of videos starring "Evan," a strip of bacon who discovers the thicker cut, versatile and smoked flavor found in the new Thick Cut Hickory Smoked Bacon. Bacon lovers can also "Baconize" their lives by downloading bacon-inspired Facebook cover photos, a sizzling bacon ringtone and even earn a "Major" in Bacon through bacon trivia available on the site.

Read more about food promotions.