Operations
Tims China celebrates 5 years
February 27, 2024
Tims China is celebrating its five-year anniversary, according to a press release.
The brand opened its 900th store, entered its 60th city in China and welcomed its 18 millionth loyalty club member.
The brand launched a lined of "Double Anniversary" lattes including the Double Pistachio Latte, the double Hazelnut Latte, the Double Matcha Latte and the Double Latte.
"We are honored by the affection Tims has won from Chinese consumers," Yongchen Lu, CEO of Tims China, said in the release. "At this five-year milestone, we are confident that Tims will continue to integrate deeply into China's budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs. With the success we have enjoyed to date, we are more committed than ever to winning over our guests by giving them superior experiences through our differentiated and locally-relevant coffee and food options. Keeping that firmly in mind, we look at the next five years of our development in China with great confidence and enthusiasm."
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