September 2, 2009
Although the burger bonanza seems counterintuitive given the national economic recession, industry observers asserted that the trend makes perfect sense because consumers are looking to stretch their dining dollars and the burger restaurants are giving them that option."The burger segment is one of the few segments that continues to enjoy increasing market share," said Kevin Moll, CEO of Denver-based National Restaurant Consultants Inc. He added that Burger Time's menu is "attractively priced and with short cook times, (so) it would appear as though the average location should enjoy some outstanding sales."