News

TripAdvisor launches restaurant platform

January 18, 2017

TripAdvisor has added a feature — TripAdvisor Premium for Restaurants — designed to help restaurants attract, engage and influence customers, according to a company press release. The subscription-based product will give millions of restaurant businesses the opportunity to gain a competitive edge with exclusive access to powerful subscriber-only features, Robin Ingle, senior vice president of global sales at TripAdvisor, said in a company press release.

"Providing a business with the opportunity to improve its content and customize its presence on TripAdvisor helps partners better understand and engage with their customers," Ingle said."Research shows that more proactive management of a business's presence on TripAdvisor, combined with frequent interaction with the data and insights we provide to our subscriber partners in the Management Center, deepens engagement and drives increased revenue for a business. We've designed these new subscription services to help our partners fully leverage the benefits that are possible when working with TripAdvisor."

According to the release, features include:

• Favorite Reviews: Restaurant subscribers can attract potential customers by highlighting a recent diner's review as "Restaurant's Favorite Review" and moving it near the top of their page.
• Exclusive Data and Insights: Subscribers get exclusive access to advanced analytics that deliver actionable data insights regarding their performance, their customers and their competitors.
• Priority Live Customer Support: In addition to unlimited email support, TripAdvisor Premium for Restaurants subscribers are also eligible for prioritized phone support from customer support staff.
• Storyboard:This feature enables restaurants to turn their static photos and reviews into a dynamic visual presentation showcasing their features, while giving new customers a first impression and reminding past customers why they might want to dine there again.