News

U-Swirl co-brands with Rocky Mountain Chocolate Factory

April 5, 2013

U-Swirl Inc., parent company of U-SWIRL Frozen Yogurt cafes, announced that the first U-Swirl and Rocky Mountain Chocolate Factory co-branded location is open for business in Collierville, Tenn.

Additionally, there are multiple co-branded sites currently under development and due to open later this year. U-Swirl Frozen Yogurt is currently offering co-branding opportunities to franchisees of all existing 70-plus locations.

"Co-branding is an important part of our long-term strategy and Rocky Mountain Chocolate Factory offers us the opportunity to serve our guests a top quality and proprietary confection not available in any other frozen yogurt stores," said Hank Cartwright, chief marketing officer. "The product offerings are very complementary and offer our guests more selection, while creating opportunities for franchisees to achieve additional revenue as well as more consistent sales throughout the year."

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