Technology
UK motorway service operator selects Tillster to provide kiosks for Burger King franchises
February 1, 2021
Welcome Break, a U.K. motorway service operators, has selected Tillster to provide in-store ordering kiosks for its Burger King franchises, according to a press release.
Welcome Break launched Tillster-powered kiosk services at 28 stores and will soon launch at an additional location, each providing additional data to better inform customer offerings and interactions. Welcome Break selected Tillster during a competitive vetting process.
Welcome Break operates 44 service areas and 31 hotels across the U.K. that attract more than 85 million customers annually.
"The digital customer ordering experience is extremely important ensuring customers can easily find what they are looking for," Kash Ghedia, Welcome Break CIO, said in the release.
With each transaction, Tillster provides visibility into customer behaviors and preferences, helping brands to better understand customer upsell and cross-sell opportunities.
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