Marketing

Value central to Wendy's Biggie Bag promo

Photo: Provided.

April 5, 2021

Wendy's is bringing back its Bacon Double Stack burger as the starring attraction in its $5 Biggie Bag promotion that is focused on providing a value-based offering for hefty appetites. The offering is now available nationally, a news release said.

The brand is pushing a social media-based angle on this one by tying the hashtag #SecureTheBag to orders for the menu item, which not only includes a sandwich with two beef patties, bacon, cheese, pickle, onion, ketchup and mustard, but also a four-piece order of chicken nuggets, small fries and a small drink for the $5 price.

The Columbus, Ohio-based brand has more than 6,800 stores globally.