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Vietnamese QSRs brace for U.S. brands
March 12, 2008
The Wall Street Journal:Homegrown Vietnamese fast-food companies are using Western branding techniques to grab a chunk of the country's fast-growing consumer market before U.S. giants such as McDonald's Corp. can.
Tran Kim Thanh's Kinh Do Foods Corp. has become one of the country's biggest consumer companies, with a market capitalization of around $400 million. Kinh Do's distinctive red and yellow stores — which sell specialties such as dried-squid buns — have become iconic symbols of the commercialization of everyday life in modern Vietnam.
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