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WaBa Grill taps DMX for mobile messaging campaign
July 15, 2009
AUSTIN, Texas — WaBa Grill, a quick-service healthy teriyaki franchise, has partnered exclusively with DMX Inc., to launch its first mobile messaging campaign, DMX has announced. The campaign will utilize all 21 locations of WaBa Grill and will convey their healthy lifestyle.
The mobile campaign contacts opted-in WaBa customers at specific times when people are most likely thinking about their next meal. The messages include new menu items and special promotions via SMS coupons.
"WaBa Grill knows the importance of reaching customers during specific times and offering promotions that keep their customers coming back for more and DMX is pleased to partner with this franchise for their first mobile messaging campaign," said Erin O'Brien, senior director of new media for DMX.
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