Wash. A&W goes mobile with smoothee

YAKIMA, Wash. — A&W Restaurants has begun touring a mobile ice-cold smoothee and slushee machine around the Yakima, Wash., area for consumers to beat the summer heat. A&W is utilizing a special mobile-advertising truck for their "Sweets & Treats" campaign, which features 10 scrolling mobile billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck features a replica of a 1950's A&W diner, serving samples of the sweet treats to event crowds. The truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign, set to wrap up Aug. 3.