News

Free Webinar: Experts discuss how restaurants can use the Internet of Things to win customers

To clear up confusion and demonstrate how restaurants can use IoT to help reach customers, FastCasual.com and VMOB recently hosted a free webinar now available for download.

February 1, 2016

The Internet of Things is getting great attention these days and it’s no surprise the techie buzzword has left many confused about what it actually involves.

To clear up the confusion and to show restaurants how they can use iOT to help reach customers, FastCasual.com and VMOB  recently hosted a free webinar, Using the power of the Internet of Things to engage guests, improve customer experience and drive revenue, which is now available for download.

Will Hernandez, editor of MobilePaymentsToday.com, and Christopher Dawson, strategy director of Vmob, discuss how restaurants are using mobile apps, Internet-connected menu boards, order kiosks and tablets to drive in-store service to a new level. The experts discussed how McDonald's and other chains are achieving greater campaign performance, up to seven times, by using mobile data to better target campaigns.

Click here for a free download.