Wendy's and Carl's Jr. sales benefit from creative menus
September 12, 2006
Media Post:Wendy's and Carl's Jr. are pulling out of slumps with creative menu offerings that spurred same-store sales increases this summer.
Wendy's added new items and riffed on old favorites to rev up sales. New on the menu are Frescata sandwiches. Carl's Jr. looked back a few years for menu inspiration. The 1,062-unit chain credits the reintroduction of its Pastrami Burger with increasing same-store sales 6.3 percent for the four-week period ending Aug. 14.