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Wendy's brings back Frosty Key Tag promotion to benefit foster-care families

For $1, Wendy's customers can buy a Frosty Key Tag that gets them a free Jr. Frosty with every purchase. Proceeds benefit the Dave Thomas Foundation for Adoption.

January 7, 2015

Wendy's has announced the launch of its second annual National Frosty Key Tag Program. For $1, Wendy's customers can buy a Frosty Key Tag that gets them a free Jr. Frosty with every purchase during 2015, while supplies last. Ninety cents from every dollar will go to help find families for children in foster care through the Dave Thomas Foundation for Adoption.

Last year's Frosty Key Tag Program raised more than $2.9 million and kicked off a four-part national cause marketing effort for the Dave Thomas Foundation for Adoption (DTFA). Started by Wendy's Founder Dave Thomas, who was adopted himself, the DTFA works in communities across the U.S. and Canada to help increase the number of adoptions for children in foster care.

"At Wendy's, we believe that every child deserves a family and have worked tirelessly to help children find loving homes," said Liz Geraghty, Wendy's vice president of marketing, in a company press release. "Right now, there are more than 100,000 children in foster care in the United States waiting to be adopted. The Frosty Key Tag Program gives our customers a chance to impact the lives of these children in their own communities, while enjoying Frosty treats all year long."

The foundation has helped more than 4,570 children in foster care find homes.

For more information, visit www.wendys.com/adoption.