Marketing
Wendy's Canada announces 'We Keep It Fresh' campaign
April 4, 2023
Wendy's Canada has announced a new campaign: "We Keep It Fresh." The catchphrase is inspired by Wendy's long-standing commitment to fresh-made, quality food across its more than 415 restaurants in Canada, according to a press release.
"In a world of microwaves and warming trays, cut corners and frozen everything, Wendy's was built upon a commitment to quality and keeping it fresh," Liz Geraghty, chief marketing officer, international, The Wendy's Company, said in the press release. "We keep it fresh in meeting our fans where and how they want to enjoy Wendy's favorites by evolving our restaurants, menu and through the ways we connect with customers and the communities we serve."
The brand serves fresh, never frozen Canadian beef among its fresh offerings.
Wendy's operates approximately 7,000 restaurants worldwide.
