Food & Beverage

Wendy's celebrates 25 years of Spongebob Squarepants with 'Krabby Patty Kollab'

Photo: Wendy's

October 2, 2024

In celebration of the 25th anniversary of "Spongebob Squarepants," Wendy's and Paramount are partnering to launch Wendy's Krabby Patty Kollab, which features a Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty. The meal is available nationwide in the U.S., Canada and Guam beginning Tuesday, Oct. 8, according to a press release.

The Krabby Patty Kollab Burger is Wendy's take on the titular burger. It starts with a quarter pound of Wendy's beef, two slices of American cheese, lettuce, tomato, pickle, onion and a top-secret Krabby Kollab sauce on a toasted bun.

"In a world of people cutting corners, Wendy's is known for quality in everything we do — from our fresh, famous food to collaborations with brands that our fans love," Lindsay Radkoski, U.S. chief marketing officer for The Wendy's Company, said in the press release. "So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!"

Dario Spina, CMO, Paramount Brand Studio, said the collaboration marks another innovative way to celebrate the 25th anniversary of "Spongebob Squarepants."

"Wendy's pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we're looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence," Spina said in the press release.

Fans in Los Angeles can enjoy an exclusive first bite of Wendy's Krabby Patty Kollab Meal on Monday, Oct. 7 and Tuesday, Oct. 8 through an immersive Wendy's drive-thru experience in Panorama City. The Krabby Patty Kollab is available Oct. 8 for the general public.

Wendy's operates more than 7,000 restaurants worldwide.