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Wendy's comps up in 1Q
April 4, 2007
DUBLIN, Ohio — Same-store stales at company-owned Wendy's International Inc. restaurants increased 3.8 percent in the first three months of 2007, the company announced.
Same-store sales at U.S. franchise restaurants also increased 3.7 percent.
"We have produced ten consecutive months of positive same-store sales, dating back to the second quarter of 2006," said Wendy's president and chief executive officer Kerrii Anderson. "Our new menu management strategy enabled us to continue our momentum, despite challenging weather conditions in various parts of the country during February and early March."
In January, Wendy's promoted its new Double Junior Cheeseburger and Crispy Chicken Deluxe value meals, both include a sandwich, small order of fries and a 20-ounce cold drink at the suggested price of $2.99. Wendy's also added a new limited-time seasonal cranberry pecan chicken salad in the first quarter, featuring spring mixed greens, Mandarin oranges, chicken, dried cranberries and pecans, with a berry balsamic vinaigrette dressing.
In February, the company launched several limited-time sandwiches, including the Bacon Mushroom Melt Cheeseburger, Mozzarella Lovers' Bacon Cheeseburger, Bacon Swiss chicken sandwich and Bacon Swiss cheeseburger.
In March, Wendy's featured its new 4-Alarm Spicy Chicken sandwich. The sandwich is a spicy chicken fillet topped with natural pepper jack cheese, 4-Alarm Chipotle sauce, jalapeno pepper slices, tomato and romaine lettuce served on freshly-baked artisan bread.
Second-quarter promotions for the chain include a Chunky Chicken Salad Frescata deli sandwich, andlater this month, Wendy's will promote its latest double melt cheeseburger offerings, The Steakhouse Double Melt and the Bacon Swiss Double Melt.
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