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Wendy's could gain edge on competitors with new technology lab

Wendy's announced the opening of a technology lab next month at South Campus Gateway across from Ohio State University.

April 10, 2015

Wendy's announced the opening of a technology lab next month at South Campus Gateway across from Ohio State University, according toThe Columbus Dispatch. The company aims to uncover the answer to gaining digital consumers with the opening of the lab next month at South Campus Gateway across from Ohio State University. The lab will consist of 25 employees hired to build applications for mobile phones, the article said.

"We're not going to make the next Angry Birds, we're making cheeseburgers," Brandon Rhoten, Wendy's vice president of digital, told investors in February, according to The Dispatch. "This is all built to make the in-restaurant experience better."

In 2014, Wendy's unveiled an app that allows users to stores credit card information in pay using their phones at various locations, with another seven stores testing a new mobile app in Columbus.

The lab could help the company roll out technologies quicker than its competitors and appeal more to younger generations, the article said.