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Wendy's 'Crazy Lettuce' viral video gets mixed reviews
September 10, 2008
Advertising Age: Wendy's is trying its hand at viral videos with a new spot called "Crazy Lettuce." The concept was spun off the chain's "meatatarian" TV commercials.
While reviews are overwhelmingly positive on MySpace, where it has received 82,000 views, its YouTube positing, where it picked up about 16,000 views, has received heavily negative responses.One blogger believes the YouTube response is due the audience's distaste for viral videos. Click to continue (registration may be required)
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