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Wendy's franchisee installs digital outdoor presale board
June 22, 2009
EDEN PRAIRIE, Minn. —Wendy's FourCrown, a Minnesota-based Wendy's franchisee of 60 stores, has installed a climate-controlled WAND 46-inch Digital Outdoor Presale board in the drive-thru lane of its Chanhassen Wendy's location.
This is the latest addition to Wendy's FourCrown's lineup of WANDisplay Digital Menu and POP boards in sites across Minnesota.
Like other WANDisplay solutions, centrally managed content is pushed down to either the entire network or to specific displays and can be programmed to day-parts with the WAND Enterprise Management tool, which allows rapid changes to content, timing, and configurations.
The digital presale board combines animation and shows the customer some of the most popular combo options available for their breakfast, lunch, dinner, snack, or dessert, options in real-time high definition video.
"This is part of an evolution toward a convergence of technologies within the QSR space" said Greg Perrill of WAND Corp. "Digital menu boards are reinforcing the Wendy'shvalue proposition, while driving customers to purchase higher margin items."
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