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Wendy's franchisee receives FSTEC Innovation Award
March 7, 2010
Wendy's franchisee Wendy's FourCrown Inc. recently received an Technology Innovation Award for its complete Digital Restaurant at the FSTEC conference, held Feb. 21-24 in Long Beach, Calif. The franchisee's Digital Restaurant is comprised of WAND indoor and outdoor digital menu boards and WAND NextGen POS software. The award was presented to FourCrown Feb. 23 during a ceremony at FSTEC.
"FourCrown, by deploying digital menu and marketing technology in the drive-thru as well as inside at some of its restaurants, has created a dynamic means of communicating product and branding messages to all patrons by season, month, week, day or even daypart," said Alan J. Liddle, Nation's Restaurant News' technology editor and a member of the FSTEC awards committee. "A restaurant-wide system of digital menu and marketing boards is innovative in that it gives FourCrown the ability to use multimedia messaging, with its attention-grabbing powers, and program the delivery of such content for maximum strategic or tactical impact, while also simplifying the updating of product description and pricing information for a faster response to market conditions."
The Wendy's community has been an innovative quick-service partner with WAND for 20 years, and most recently announced WAND's designation as the approved POS software solution for the chain's franchisees.
Wendy's FourCrown, founded by Mike Givens and Dan Opitz, operates 59 Wendy's restaurants and is the sole Wendy's franchisee in the Minneapolis/St. Paul metropolitan area and in St. Cloud, Minn.
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