Wendy's 'Frosty Key Tag' program helps children in foster care

Nov. 30, 2015

Wendy's customers can help find families for children waiting in foster care this Giving Tuesday, a global day dedicated to giving back, with Wendy's National Frosty Key Tag Program. Until the end of the year, customers can buy a Frosty Key Tag for $1 and receive a free Jr. Frosty with every purchase until Dec. 31. Proceeds from Frosty Key Tag sales will go to help find families for children waiting in foster care through the Dave Thomas Foundation for Adoption, which is dedicated to finding permanent homes for the more than 130,000 children waiting in North America's foster care systems, according to a company press release.

Wendy's Founder Dave Thomas was himself adopted and founded the Dave Thomas Foundation for Adoption in 1992.

"We hope consumers will embrace Giving Tuesday and the holiday season as a time to make a difference in the lives of children waiting in foster care," said Liz Geraghty, Wendy's vice president of brand marketing. "It's unacceptable that 130,000 children in North America won't have permanent, loving families to spend the holidays with, and we are passionately working to change this reality so that all children can have the childhood they deserve."

The Frosty Key Tag Program is one of many initiatives Wendy's implements across its restaurants throughout the year to help raise funds and awareness for the Dave Thomas Foundation for Adoption and its signature program, Wendy's Wonderful Kids. The program supports special adoption professionals who focus exclusively on finding homes for children who have been waiting the longest in the foster care system through a child-focused model. Children referred to the program are up to three times more likely to get adopted, the release stated. Wendy's and the Dave Thomas Foundation for Adoption recently celebrated the 5,000th child adopted through the Wendy's Wonderful Kids program.  

Topics: Food & Beverage, Marketing / Branding / Promotion, Social Responsibility

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