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Wendy's heats up with LTO Jalapeño Fresco Spicy Chicken Sandwich, Ghost Pepper Fries

Wendy's has released its Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries.

April 15, 2016

Wendy's has released its Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries, according to a company press release.

"The Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries are both great examples of what makes Wendy's so Deliciously Different," said Kurt Kane, Wendy's chief concept and marketing officer. "Both of these products are game changers because the heat and spice are intense, while the flavor combination is truly craveable. It's products like these that you can only get (and will keep getting) at Wendy's."

There are 10 different sources of heat in the Jalapeño Fresco Spicy Chicken Sandwich, which include red pepper, chili pepper, jalapeño, paprika, black pepper, cayenne, capsicum, habanero, red jalapeño and ghost pepper — one of the hottest chili peppers in the world.

The Jalapeño Fresco Spicy Chicken Sandwich features Wendy's Spicy Chicken with its blend of spice and 100-percent all-white meat chicken breast, topped with diced jalapeños and ghost pepper sauce, and capped with a bakery-style, freshly toasted red jalapeño bun. The heat is complemented with savory flavors from melty cheese sauce, Colby Pepper Jack cheese and red onion. The Ghost Pepper Fries are covered with a cheese sauce, jalapeños, shredded cheddar cheese and a ghost pepper sauce.

The release of Wendy's Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries is supported by an integrated marketing campaign that highlights how the items bring a heat and spice that is enticing for heat seekers. Digital campaign spots feature humorous reactions to tasting the spiciness of Wendy's Jalapeño Fresco Spicy Chicken Sandwich and the TV advertising focuses on Wendy's release of the sandwich, according to the release.