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Wendy's launches Baconator Sound Bites contest
July 15, 2007
DUBLIN, Ohio — To celebrate the launch of its new Baconator hamburger, Wendy's International Inc. is holding a contest inviting consumers to create "burger music" — musical pieces that incorporate the sounds associated with preparing and serving a hamburger.
The new premium burger features six strips of hickory smoked bacon on top of a 1/2 lb. of beef with American cheese, ketchup and mayonnaise.
Through the contest, consumers can create burger music by mixing Baconator "Sound Bites" into original songs.
There are two ways to participate:
- Entrants can use the interactive Baconator Sound Bites music mixer on the contest Web site to create a song.
- More serious musicians can download three or more Baconator Sound Bites, mix them into an original song and upload the final track to the contest Web site, ThisIsMyBurger.com, in one of two contest categories: Rock/Alternative/Country or Urban/Hip Hop.
Producer Michael Hudson will narrow the entries to one grand prize-winning track in each category. Prizes include:
-An all-expenses-paid trip to a studio session with Michael Hudson to get the winning track ready for radio release
-Guaranteed radio play in a major market
-$5,000
Nine runners-up in each category will win $500 and "Burgers for a Year" via Wendy's Gift Cards (approximate retail value of $155) — and have their tracks released on the Wendy's Web site as streaming audio files and downloadable ring tones.
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