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Wendy's launches phase two of strategic growth plan
October 25, 2007
DUBLIN, Ohio — Wendy's International Inc. has announced it is launching Phase 2 of its Strategic Growth Plan.
"To drive our business, Wendy's leadership team has identified 10 imperatives for 2008 and beyond aimed at achieving improved results for every restaurant in our system. The imperatives are focused on 'Doing What's Right for our Customers'," said chief executive officer and president Kerrii Anderson.
The 10 imperatives Wendy's "Recipe for Success" is focused on include: revitalizing the Wendy's brand; streamlining and improving operations; reclaiming innovation leadership; strengthening franchisee commitment; capturing new opportunities such international growth; and embracing a performance driven culture.
"Our strategic plan has a bold vision for Wendy's – customer-focused, successful, more profitable in every restaurant and growing," said Anderson. "We are committed to protecting and growing this great brand."
Seven of the strategic imperatives drive growth, and the final three create efficiencies and improve returns, company representatives said.
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