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Wendy's launches Stack Attack
December 18, 2007
DUBLIN, Ohio — Wendy's has announced its national roll out of its new 99 cent double cheeseburger — the Stack Attack.
The launch of the Stack Attack is the first component of Wendy's strategic approach to broaden the way people think about value from Wendy's, said Paul Kershisnik, Wendy's senior vice president of marketing strategy and innovation.
"With the launch of the Stack Attack, we're giving our customers more value and more choices at a time when gas prices remain high and they are facing financial pressures," Kershisnik said.
National advertising support for the launch will begin Dec. 31 and will continue through January.
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