Wendy's launches Vanilla Frosty Float campaign
May 21, 2007
DUBLIN, Ohio — As part of the launch of Wendy's Vanilla Frosty Float, consumers will have a chance to win one of 800 Wii video game systems from Nintendo.
Each Vanilla Frosty Float cup comes with a code that unlocks a chance to win Wii prizes. Consumers can enter the code at www.FrostyFloat.com to win one of 800 Wii systems, 800 Wii games or 800 Wii Points cards that can be redeemed to download classic games from the Wii Shop Channel.
When selecting a Vanilla Frosty Float, customers can choose from flavors including Coca-Cola, Barq's root beer or other soft drinks. The 20-ounce Frosty Float has a suggested retail price of $1.99 and comes on the heels of the 2006 launch of the Vanilla Frosty, which has accounted for approximately 40 percent of all Frosty orders.
The promotion will continue through June 30.
