News

Wendy's leverages Frosty for adoption promotion

February 27, 2014

From now through mid-April, Wendy's customers can purchase a Frosty key tag for $1, which earns them a free Jr. Frosty every time they present the tag with their purchase through August.

The inaugural Frosty Key Tag promotion benefits the Dave Thomas Foundation for Adoption, an organization that helps find homes for children in foster care.

According to a company news release, the promotion is the first of a four-part national fundraising effort for the foundation, Wendy's largest cause marketing campaign.

"With the Frosty Key Tag Program, our customers only need $1 to make a big difference in the lives of many – all while enjoying their favorite Frosty treat all summer long," said Liz Geraghty, Wendy's VP, Brand Marketing. "We are proud to continue the work of our founder Dave Thomas, who himself was adopted, through our ongoing support of the Dave Thomas Foundation for Adoption."

Through Wendy's fundraising efforts toward the Dave Thomas Foundation for Adoption, more than 4,000 children in foster care have been adopted. Last year, Wendy's raised $450,000, and hopes to raise $1.3 million this year with the national expansion of the program.