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Wendy's now accepting credit cards at more than 3,000 locations
Phased national rollout continuing; all company-owned stores on board.
December 31, 2003
DUBLIN, Ohio, Dec. 4 /PRNewswire/-- More than 3,000 Wendy's Restaurants now accept credit cards as a service to customers, with more stores being added each week. Electronic payment systems are being introduced at Wendy's Company-owned and franchise locations on a market-by-market basis throughout the U.S. as part of a phased national rollout, which began in July. In an announcement today, Wendy's said all 1,225 of its Company-owned stores now offer electronic payment, using satellite technology. By the end of the year, more than 70% of the Wendy's U.S. system will be on board. Additional restaurants will continue to be added in 2004. This introduction is the result of consumer research and a successful marketplace test earlier this year. "We're receiving very positive feedback from our customers," said Tom Mueller, Wendy's president and chief operating officer. "They like the convenience of paying with a credit card and they appreciate the fact that the systems we've put in place ensure rapid service, both inside our restaurants and at Pick-Up Window." Wendy's accepts four major credit cards: American Express®, Discover®, MasterCard® and Visa®. Wendy's Old Fashioned Hamburgers® was founded in 1969 by Dave Thomas and is the third largest quick-service hamburger restaurant chain in the world, with 6,355 restaurants in the United States, Canada and international markets. More information about Wendy's is available at www.wendys.com.source:Wendy's International, Inc.
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