Food & Beverage

Wendy's partners with Cinnabon on breakfast offering

Photo: Wendy's

February 15, 2024

Wendy's is partnering with Cinnabon to offer the company's Cinnamon Pull-Apart, according to a Wendy's blog post.

The sweet features dough baked with cinnamon and dunked in a sweet glaze of sugar and brown butter and topped with Cinnabon's signature frosting.

Wendy's chose Cinnabon because it "evolves around quality and delivering an experience that delights our customers," John Li, global vice president of Culinary Innovation, said at a virtual press conference. "Cinnabon was the brand that had that overlap with the level of importance they put on quality."

The Cinnamon Pull-Apart will be available Feb. 26.

Wendy's began selling breakfast four years ago next month.