Marketing

Wendy's partners with Wednesday Addams to create Meal of Misfortune

Photo: Wendy's

July 23, 2025

Wendy's has teamed up with Addams Family outcast Wednesday Addams to create a signature meal.

The limited edition Meal of Misfortune includes two mystery sauces with each order including You Can't Hyde, This Will Sting, Grave Mistake or Nowhere to Woe, according to a press release.

The partnership is to celebrate season two of Netflix's "Wednesday" show which is coming in August to the streaming service.

Wayward souls can dip into the Raven's Blood Frosty, complete with a "Spoon of Gloom" and Wednesday-themed Frosty cups, which has a dark cherry swirl.

"Wendy's and Wednesday are both cultural icons famous for challenging convention with wit and a bit of sass," Lindsay Radkoski, U.S. CMO, The Wendy's Company, said in the release. "This isn't a typical collaboration, because not just any brand could scheme up a Meal of Misfortune with Wednesday Addams. But for a brand that's proudly customer-obsessed and unapologetically bold, it was a match made in dark, dry-witted heaven."

In addition to the Meal of Misfortune, U.S. fans have a chance to win $10,000 by helping Wendy dodge the perils of normalcy with an interactive game experience, "Escape from Wednesday's Woe." This gravity-defying adventure features treacherous traps, delicious Wendy's x Wednesday treats and exclusive rewards and is available only in the U.S. Wendy's app.

"Normally I'd be against this kind of capitalistic corporate synergy," Wednesday Addams, Nevermore Academy student, said in the release. "But when the fast-food-slinging pigtailed provocateur said I could do whatever I wanted to her customers, I couldn't resist."

Wendy's operates 7,000 restaurants worldwide.