Wendy's posts solid third quarter comps, highest since '04
October 4, 2006
DUBLIN, Ohio — Wendy's International Inc. announced that preliminary same-store sales rose 4.1 percent at domestic company-owned stores and 3.9 percent at domestic franchised restaurants for its third quarter ended Oct. 1.
"Our third quarter represents the best same-store sales period for Wendy's in two years, as July and August same-store sales were encouraging, and September was strong at 4.3 percent," said Kerrii Anderson, interim chief executive officer and president. "With this performance, our year-to-date same-store sales at company restaurants have turned positive, which is another sign that our turnaround is well under way."
According to a news release, in July, Wendy's promoted its signature Spicy Chicken sandwich and tested a new 4-Alarm Spicy Chicken sandwich in certain markets. In August, Wendy's introduced a new vanilla Frosty dessert and promoted its new Frescata Italiana premium deli sandwich in September. Its fourth-quarter promotions plan includes its value menu, new double-melt hamburgers and the introduction of re-loadable gift cards.
"Our strong promotional calendar and new product innovation have been the driving forces behind our recent sales momentum," Anderson said.
