News

Wendy’s pretzel bun offerings boomerang back to Canada

July 10, 2014

Wendy's pretzel bacon cheeseburger and pretzel pub chicken sandwiches have returned to its Canadian restaurants. The news comes a couple of weeks after Wendy’s announced the pretzel bun’s return to its U.S. stores, as well.

According to a company press release, more than 50 million pretzel sandwiches were purchased from Wendy’s last year, when the offerings made their debut on the menu. Sales of these sandwiches drove more than a 3-percent increase in same-store sales at Wendy's North America in both the third and fourth quarters of last year.

"The introduction of the pretzel bun in 2013 was a cornerstone for us and it became clear that customers were just not ready to say goodbye," Lisa Deletroz, director of Marketing for Wendy's Restaurants of Canada, said in the release. "After such positive feedback from Canadians, we are delighted to bring the pretzel bun back again for the summer."