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Wendy's Q1 comps dip; company to intro wraps
April 2, 2008
DUBLIN, Ohio — Wendy's International Inc. average same-store sales declined for the first quarter of 2008, which ended March 30, the company has announced.
Average same-store sales at U.S. franchise restaurants decreased 0.1 percent during the quarter, compared to an increase of 3.7 percent during the same quarter a year ago. Average same-store sales at U.S. company restaurants decreased 1.6 percent during the quarter, compared to a 3.8 percent increase during the same quarter a year ago.
This week, Wendy's will introduce a line of three Chicken Go Wraps, featuring center-cut, chicken breast fillets — available grilled, spicy or homestyle — with cheddar cheese, fresh lettuce and ranch or honey mustard sauce wrapped in a warm flour tortilla.
The suggested retail price for Wendy's Chicken Go Wraps is $1.49. National advertising support will begin later this month.
The company recently introduced two breakfast products in about 1,000 restaurants that offer Wendy's new breakfast menu. The new Maple Baked Frescuit combines maple syrup, fresh-baked biscuits, eggs, cheese and either grilled sausage or hickory smoked bacon in a portable sandwich. Wendy's new Coffee Cake Muffin is served warm with a cinnamon crumble topping.
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