Wendy's reports positive Oct. comps and plans to roll out gift card program
November 8, 2006
Wendy's reported decent sales for the October period ending Nov. 5, 2006.
October same-store sales at Wendy's franchised restaurants increased 0.8 percent. Company-owned stores comps increased 1.8 percent.
"We are pleased to have produced our fifth consecutive month of positive same-store sales in October, despite more challenging 2005 comparable sales than we have faced since January," said Kerrii Anderson, interim chief executive officer and president. "We are confident that our strong November promotional calendar will result in strengthening sales trends."
Wendy's said it will introduce its first gift card program. Also in November, Wendy's is promoting its new Double Melt cheeseburgers, featuring fresh ground beef patties layered with melted cheese, fresh toppings and other flavors.
Wendy's in December will reintroduce its Chicken Club sandwich, featuring a chicken fillet, natural Swiss cheese, bacon, mayonnaise, tomato and lettuce on a Kaiser roll.
