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Wendy's salads commit to freshness

Wendy's is asking consumers to look "beyond the bowl" because it's not what your salad goes into, it's what goes into your salad. Building on Wendy's founder Dave Thomas' promise that "Quality is our Recipe," Wendy's said in a press release that it "delivers fresh, quality ingredients in each of its premium salads."

March 13, 2015

Wendy's is asking consumers to look "beyond the bowl" because it's not what your salad goes into, it's what goes into your salad. Building on Wendy's founder Dave Thomas' promise that "Quality is our Recipe," Wendy's said in a press release that it "delivers fresh, quality ingredients in each of its premium salads."

"Our kitchens are stocked throughout the week with fresh produce so we can provide consumers farm-fresh flavor every day," Brandon Solano, Wendy's chief marketing officer, said in the release. "While others may use bagged lettuce and factory-cooked bacon and chicken, we don't cut corners. We have the culinary credentials to deliver on fresh."

Chief among Wendy's fresh approach to salads are these every day commitments:

Fresh from the Farm – Wendy's delivers fresh shipments of produce to each restaurant throughout the week to ensure that we are serving our customers fresh ingredients.

Prepared Today – In each Wendy's restaurant, crew members chop fresh iceberg and romaine lettuce, cucumbers, red peppers and tomatoes every day.

Only the Best – The commitment to quality extends to other Wendy's salad ingredients, including premium, white-meat, freshly grilled chicken breasts and thick-cut Applewood Smoked Bacon that are cooked in-house and placed warm on every salad ordered.

Wendy's is offering fans a fresh perspective on its salad ingredients in a new video series available at youtube.com/wendys. The first video takes viewers beyond the bowl and behind the scenes when it follows a head of romaine lettuce from the field to preparation in restaurant.