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Wendy's sells 25 million Baconators
August 29, 2007
DUBLIN, Ohio — Wendy's has reported that nearly 25 million Baconators have been sold in North America during the sandwich's initial eight-week promotion.
The Baconator has six strips of hickory-smoked bacon, a half-pound of beef, American cheese, ketchup and mayonnaise.
Wendy's has been promoting its hamburgers through national television, online and cinema advertising, featuring a consumer in a red wig.
According to TiVo Inc. research, Wendy's "Kicking Trees" commercial was the most-watched television ad in June. New York-based IAG Research says the spot was the second most-liked restaurant ad released in the second quarter.
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