Wendy's to roll out new burger, wraps

February 21, 2008

Reuters: Wendy's International Inc. aims to roll out inexpensive sandwich wraps and a new hamburger to increase sales as the U.S. economy weakens, CEO Kerrii Anderson said recently. The company plans to introduce a spicy version of its Baconator sandwich in March and to roll out value-priced wrap sandwiches in the first half of 2008.