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Wendy's value message not enough
April 5, 2009
Advertising Age: Effective marketing during the recession means communicating assurance or value with innovation. Advertising Age examined 10 case studies from various categories, noting which brands' marketing efforts were hitting their mark while others fell short. Wendy's, the only quick-serve in the comparison, is picking up sales with its "3conomics" value campaign. But the company hasn't done much to differentiate itself from the competition, which has only become fiercer as the economy has faltered.
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