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Wetzel's Pretzels achieves same-store sales increases of 5.2 percent in Q4

Wetzel's Pretzels achieved comparable same-store sales increases of 5.2 percent for its fiscal year ending Dec. 27, 2015.

January 20, 2016

Wetzel's Pretzels announced highlights and financial results for its fiscal year ending Dec. 27, 2015, along with its outlook for fiscal year 2016. With a variety of multi-unit agreements in place and the opening of the company's first Manhattan location, Wetzel's Pretzels will push its domestic store count past 300 by end the end of 2016, according to a company press release.

2015 Highlights:

• Achieved comparable same-store sales increases of 5.2 percent.
• Q4 marked the eighth consecutive quarter of same-store sales growth.
• Continued non-traditional unit growth, including the opening of Wetzel's at multiple Walmart locations and transit stations, building on the success of the company's location at Los Angeles' Union Station.
• Opened 21 units, expanding its national footprint to 28 states.
• Launched Pizza Bitz, which accounted for up to 10 percent of net sales system-wide.
• Lowered cost of goods sold by nearly 2 percentage points.

2016 Outlook:

• The opening of the Wetzel's first Manhattan location in Fulton Center, near Wall Street. Daily foot traffic is expected to average 300,000 people.
• The opening of four additional Walmart locations.
• Expansion across Texas, Illinois, Tampa and Orlando via multi-unit developer programs.

"Wetzel's Pretzels continues to be a leading player in the quick service restaurant category thanks to our focus on franchise profitability, securing of great real estate and creation of fresh products which our guests love,” said Bill Phelps, co-founder and CEO of Wetzel's Pretzels. "We're looking forward to building on the success of 2015 and continuing to provide the best-tasting fresh pretzels to guests across the country."