Operations

Wetzel’s Pretzels ends 2021 on high note

Provided

March 3, 2022

Pasadena, California-based Wetzel's Pretzels had a record-setting 2021, posting a same store sales increase of 24% compare to 2019, according to a press release.

"2021's unprecedented sales speak to the health of this fun-loving brand and its delicious offerings. As consumer eating habits have shifted, Wetzel's was poised to serve guests for both freshly made snack and meal occasions," Jennifer Schuler, CEO, said in the release. "Wetzel's has so many major accomplishments and milestones from 2021 that speak to the dedication of our team and 2022 is proving to be another great year. I'm so proud to be part of our brand and I'm eager to continue building on this momentum."

The company has more than 40 stores planned for this year as it continues to expand its non-traditional presence, including in big-box retailers, convenience stores and mobile food trucks. Wetzel's announced partnership with Macy's, opening the first store at South Coast Plaza. Last year, the brand aligned with the Phillips 66 family of brands.

Wetzel's Pretzels expects to open its 400th location in 2023.

"Wetzel's has historically been known as the classic mall treat. While we still believe in the mall and traditional growth methods, we're ecstatic about the innovative and non-traditional models that are ripe for franchisee investment," Jon Fischer, chief development officer at Wetzel's Pretzels, said in the release. "And, we're not planning to stop anytime soon."