Franchising

Wetzel's Pretzels enters New Hampshire

Photo: Wetzel's Pretzels

August 12, 2025

Wetzel's Pretzels will open a bakery in the Pheasant Lane Mall in Nashua, New Hampshire, according to a press release.

The franchise group leading the store opening at Pheasant Lane Mall are first-time Wetzel's Pretzels operators.

"The Nashua opening at Pheasant Lane Mall is a new challenge that is driven by team building and growth," Peter Vrettos, a representative for the franchise ownership group, said in the press release. "The Wetzel's brand stood out to us because of its simplicity and the high-energy fans. We are ready to create an experience people look forward to—whether they're grabbing a snack or building a career with us."

Jon Fisher, head of development at Wetzel's Pretzels, said the brand is thrilled to open Wetzel's Pretzels first store in New Hampshire.

"Expanding into Pheasant Lane Mall highlights the growth and liveliness of our brand," Fisher said in the press release. "We're confident this location will be a hit for mallgoers looking for a fresh, fast, and fun snack experience."

Wetzel's Pretzels has more than 400 locations.