Operations
Wetzel's Pretzels expands in Las Vegas
April 13, 2022
Wetzel's Pretzels has opened at Planet Hollywood Resort & Casino in Las Vegas, according to a press release.
The shop is located at 3663 Las Vegas Blvd South, Suite 347.
"The Strip is one of the most iconic American destinations, and we know Wetzel's will be right at home with our residence in Planet Hollywood," Jennifer Schuler, Wetzel's Pretzels CEO, said in the release. "Our Las Vegas locations have already proven to be a staple for satisfying snack cravings, and the Miracle Mile bakery will further capitalize on that success."
The brand increased same-store sales by 24% in 2021, compared to 2019, and has a pipeline of 40 store openings planned for this year, setting its sights on 400 units. The company operates more than 350 bakeries.
