Franchising
Wetzel's Pretzels expands Walmart partnership with Texas addition
May 13, 2025
Wetzel's Pretzels has opened the second Walmart bakery in the state of Texas. The bakery is located in Edinburg, Texas, according to a press release.
The restaurant is under the helm of seasoned Wetzel's franchisee Alan Wilson.
"Opening a second Wetzel's location has been an exciting step in my career as a business owner," Wilson said in the press release. "As a resident of Edinburg, I am looking forward to the community becoming enamored with the product, as we are positioned in a convenient location, where for shoppers it is now easy to enjoy our signature pretzels and snacks."
The Edinburg location at Walmart highlights the flexibility of the Wetzel's concept, offering a buildout design that is adaptable to the retailer's footprint. As the brand continues expanding in non-traditional spaces, its store-within-a-store model proves ideal for integration into Walmart locations — with plans to open approximately 25 in-store bakeries this year.
"As the Wetzel's brand continues its growth into Walmart locations, we look forward to Alan opening his second Walmart location with us," Jon Fischer, head of development at Wetzel's Pretzels, added in the press release. "We are thrilled to bring our beloved pretzels to Edinburg, and we are confident the community will embrace Wetzel's warmly. As we continue to grow in Texas, we look forward to sharing our iconic flavors and creating memorable experiences for the local community."
