News

Wetzel's Pretzels eyeing Atlanta for expansion

June 21, 2018

Wetzel's Pretzels has its eyes set on Atlanta for some major growth and is holding what it calls an "exploratory meeting" June 27 and 28 in the city for qualified multi-unit operators where it has extensive targeted growth plans, a news release said.

Company leadership sees Georgia's potential tax credits and job-creation incentives as an invitation to build. That is backed up by population and job growth projections in Atlanta that exceed national averages. As a result, the brand now has store opportunities available in eight specific locations, including: 

• Town Center at Cobb
• North Point Mall
• Mall of Georgia
• Lenox Square
• Phipps Plaza
• Outlet Shoppes at Atlanta
• Cumberland Mall
• Tanger Outlets

"This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility and the corporate team's core focus on franchisee profitability," President Jennifer Schuler, said in the release. "We believe there is a tremendous opportunity across Atlanta."

The brand offers a variety of build-out options to accommodate most any space, including both baking and non-baking kiosks, as well as remote units that can supplement a traditional in-line location. It's a concept that can truly fit anywhere there is appropriate space. The brand now has more than 340 fresh bakeries.