Franchising

Wetzel's Pretzels goes underground in Brooklyn train station

Photo: Wetzel's Pretzels

December 12, 2023

Wetzel's Pretzels has opened two locations in the Atlantic Terminal in downtown Brooklyn in New York. The units are owned and operated by Ricky Alam, who operates 11 bakeries in Southern California and along the East Coast, including a storefront location inside the adjacent Atlantic Terminal Mall, according to a press release.

While the majority of Wetzel's Pretzels locations are mall-based, the brand's expansion into train stations shows its versatility and flexible footprint.

"Commuters coming to and going from the Atlantic Terminal will be delighted to find tasty, salty treats along their journey," Alam said in the release. "Atlantic Terminal is a busy train station, and Wetzel's will be a delicious snack for people hopping on and off the train. It's an honor to continue expanding my Wetzel's business."

"Ricky is a very experienced Wetzel's operator, and we are extremely confident in him and his team's ability to run these two new locations in Atlantic Terminal," Jon Fischer, CDO at Wetzel's, said in the release. "We're thrilled to expand Wetzel's in Brooklyn as we grow along the East Coast, and we look forward to adding more non-traditional locations to help people enjoy Wetzel's wherever they are."

Wetzel's operates nearly 400 bakeries.