Operations

Wetzel's Pretzels launches 2 kiosks in San Francisco Macy's store

Photo: Wetzel's Pretzels

October 12, 2023

Wetzel's Pretzels has opened two Wetzel's bakeries within the Macy's department store in Union Square in San Francisco, according to a press release.

"Like many, I have fond memories of enjoying soft pretzels with my son. It's a signature experience when out shopping, and this innovative partnership makes it even more accessible to get a snack on-the-go," Ben Elias, owner/operator of both Wetzel's at Macy's Union Square, said in the release. "We've felt such an immense amount of support from the Wetzel's team and are eagerly anticipating all the joyful moments the bakery will create."

Wetzel's has several locations within Macy's stores.

"We've received an overwhelmingly positive response with our locations within Macy's stores. Our growth strategy is focused on expanding the ways people can access our products, bringing more speed and convenience to meet guests where they live, work and play," Jon Fischer, head of development at Wetzel's, said in the release. "This expansion into Macy's Union Square signifies the strength of our brand's innovative spirit and we're thrilled to be launching in even more Macy's locations over the coming months."

Wetzel's Pretzels operates more than 370 bakeries.