Franchising

Wetzel's Pretzels launches veteran franchisee discount program

Photo: Wetzel's Pretzels via Twitter.

May 25, 2021

Wetzel's Pretzels has launched a military veteran's franchise program to offer those qualified a chance to purchase a store at a discount, a news release said. The "From Force to Franchise" initiative provides a discount of $10,000 on the initial Wetzel's franchise fee for traditional mall and shopping center locations, the brand said.

Additionally, Wetzel's will take off $5,000 on the initial franchise fee for non-traditional locations with an initial franchise fee between $15,000 and $20,000. Non-traditional locations at the brand include everything from kiosks at family entertainment venues to sporting arenas, airports and tourist destinations.

"A key to the program's development has been the involvement of military veterans already in our company," Wetzel's Pretzels CEO Jennifer Schuler said in the release. "From Force to Franchise should spark individuals with military backgrounds to consider entrepreneurship with Wetzel's. We hope the program will not only acknowledge those that have given so much to our country but also create an on-ramp to a post-military career."

Whether veterans are just transitioning into civilian life or left the military many years ago, Wetzel's said the company believes these individuals have developed the skills, leadership attributes, focus, discipline and determination to make franchise ownership successful.

The Pasadena, California-based company has more than 300 bakeries globally.