Staffing

Wetzel's Pretzels names Kim Freer as chief marketing officer

Provided

September 9, 2021

Wetzel's Pretzels has appointed Kim Freer as chief marketing officer. Freer brings a wealth of franchise marketing experience across a portfolio of nationally recognized brands, according to a press release.

In her role Freer will support the brand's continued growth, with enhancements to its menu, ease of ordering and digital infrastructure.

"I've always admired Wetzel's Pretzel's for its crazy good food and distinctive voice," Freer said in the release. "It's a beloved, established brand that continues to innovate and iterate. We're making our fresh made and fresh squeezed menu items available in a variety of flavors, and adapting our concept into various formats. Fans continue to rave about their Wetzel's experience, so we're on a mission to make enjoying a hot pretzel even easier and more convenient than ever before."

Freer joins an experienced leadership team at Wetzel's Pretzels, bringing her skills in managing marketing for thousands of Subway restaurants. She led brand marketing for Blaze Fast-Fire'd Pizza during a period of immense growth, from store 26 to 345, including 41 states and six countries. Most recently, she served as CMO at Yoshinoya Japanese Kitchen, where she launched off-premise sales channels, including the brand's first mobile app and loyalty program, resulting in record sales.